Great product is the single best marketing channel. 1. Quickly launch the most basic version of your product. 2. Your one-liner must be crystal clear. 3. People want to instantly try out your product. 4. Choose the right day of week. 5. Last Friday, we with almost no preparation. We were very positively surprised by the response and wanted to share some lessons learned. launched I T E M S Y on Product Hunt 1. Great product is the single best marketing channel It may seem like a good idea to spend time asking friends for support. But in the end it’s a numbers game and what counts is upvotes from Product Hunt regulars who visit the website every single day. So you might as well focus all your energy on rather than spend the whole day asking your friends to create an account and upvote. making a product people want It’s convincing the daily Product Hunt users that is key to success! 2. Quickly launch the most basic version of your product This will help you in two important ways: you can launch and you’re more likely to test whether your actually solves a . sooner core product real problem If it’s unclear what your product really does, all your experiments will give ambiguous results. Bonus: people who comment on Product Hunt are likely to request the exact features you’d already built but haven’t yet unveiled . That’s what happened to us and that’s a good place to be! 3. Your one-liner must be crystal clear Hopefully, the above one-liner is 100% clear 😉. If someone who read just your one-liner is unable to explain to their friends what your product does, you’ve failed. Ask yourself if you would have (i) understood what your product does and (ii) visited your website only having read your one-liner, nothing else. exactly Also, fewer photos that are clear and simple is usually better. Most people will spend very little time on your PH profile. 4. People want to instantly try out your product This obviously puts more complex products at a disadvantage but is very important. At an early stage, you want to make it as easy as possible for people to try out your product and teach you how to improve it (that’s through that you carefully set up before launching, didn’t you?). analytics Signing up to takes 10 seconds and just your email. What’s even cooler is that you actually don’t even need to sign up! Just start using it by sending links to my@itemsy.com. The way we onboard users is that everyone is already onboarded. I T E M S Y 5. Choose the right day of week Landing in top 5 Products of the Day is what you want. Top 5 make it to the next-day Product Hunt newsletter which is a big win. But be careful, Friday is an exception where you need to compete with Saturday and Sunday people for the Monday newsletter spot (which we learned the hard way…). On the other hand, competition for the top 5 is probably more fierce Monday — Thursday (curious, can anyone confirm?). Final thought Product Hunt is not a one-off effort but rather a long-term asset that brings traffic to your site. Keep it in mind and make sure it ages well.
