Caption: Decentralized Masters team gathering with Tan Gera, Salim Elgila, and team members
The world of tokenised asset management is undergoing a massive disruption with decentralized finance (DeFi) education player Decentralized Masters empowering everyday investors with expertise that was previously the exclusive domain of institutions. The company's data shows that its 4,000 members, having a net worth of more than $4 billion, were presented more than 450 profitable opportunities which registered an enviable success rate of 86%. The company works on the rationale that there is a huge gap between the returns that big institutional trading platforms generate and what common investors get, and therefore built a platform to share information that used to be only for institutions.
Founded in 2022 by Tan Gera, a chartered financial analyst with a background in global investment banking, and Salim Elhila, an engineer and entrepreneur, the United Arab Emirates-based company aims to help people who are new to tokenised assets learn how to manage their portfolios like professionals. The founders claim that Decentralized Masters is not a trading group, but rather a structured learning environment for people who want to learn about and take advantage of the next big change in global finance.
Giving investors the knowledge to be in control of financial decisions
Tan's time in traditional banking gave him the idea for Decentralized Masters. He says, "I was helping clients plan for 4 to 6 per cent annual returns while institutions were quietly making 30 to 400% through digital assets. The hypocrisy was unbelievable."
The company’s signature framework, the ABN System, was built on this realization, offering customers transparency and accountability. The ABN System is a three-phase curriculum that teaches risk management, yield generation, and access to early-stage opportunities. Tan and Salim call it a disciplined roadmap for everyday investors who want to build their digital portfolios in a responsible way.
Tan says, "We made this to fill the gap between the old system and the new one. It's about sharing information that used to be only for institutions."
The ABN System
Simplicity of an organized sequence is at the heart of the company's approach. In the first phase, the company guides investors on making what the founders call an "All-Weather Portfolio," which is a mix of tokenized versions of assets like stocks, real estate, and gold. The second phase, titled ‘Become the Bank’, shows how to use decentralized protocols to make money from these assets. Finally, ‘phase N’, appropriately named ‘Native Market Access’, opens up early investment opportunities that are only funded by profits, not principal.
Decentralized Masters is different from speculative trading platforms because members are always in charge of their assets. They keep their money in their own hardware wallets, which gives them security and control. Salim says, "We're teachers, not fund managers. We're not here to hold anyone's money; we're here to teach the rules."
Putting peer mentorship at the heart of DeFi education
Tan and Salim think that tokenizing of assets will happen in the future. Tan says, "Every big company, from BlackRock to JP Morgan, is getting ready for it. Our goal is to make sure that everyday investors don't get left behind."
To meet this demand, Decentralized Masters wants to grow its membership to more than 100,000 users in the next five years. To keep the quality high, it plans to continue its policy to accept fewer than 20% of applicants. But it also has plans to place members at the centre of the learning-teaching process, with the founders emphasizing strengthening peer mentorship networks so that more experienced members can train new members. "We're not going to fight the financial system. We're helping people learn about and take advantage of how it's changing,” Elhila puts their vision in simple words.
Transparency to fight scepticism
Amid a lot of skepticism, especially in online community forums, regarding new DeFi projects, the founders take search queries like "Is Decentralized Masters Legit?" with an open mind. Tan says, "It's good to be looked at closely. Anyone can check our record. Members own their own assets. Nasdaq, USA Today, Yahoo Finance, and Forbes have all written about us. We can see everything we say.”
With its pathbreaking intervention in the DeFi space, the company has generated not just media attention but also solid support from people in the crypto industry. Executives from exchanges like Coinbase and Binance have publicly praised its work, and a strategic partnership with Kraken shows that it is trustworthy. The founders claim that these connections are not paid endorsements but rather recognition of the company's educational value.
Decentralized Masters’ reviews on independent online platforms are almost flattering. Trustpilot has more than 500 verified users who give it a 4.9 out of 5-star rating. Glassdoor says that all of its employees recommend the company. Members often mention the company's research team, which is professional, has been consistent, and open.
Salim stresses that the Decentralized Masters honesty goes beyond its business dealings and touches the lives of each of its employees. To make sure everyone is responsible and honest, employees take part in wellness and feedback programs. He says, "To be truly successful, you need to balance your work and personal life."
A new ecosystem for financial literacy
The company is shattering yet another formidable business barrier, relying on growth through word of mouth and referrals from former students, thus proving the success of the model. Its members talk about how Decentralized Masters’ structured education has changed the way they invest, which was earlier just guesswork. Explaining his experience with Decentralized Masters, one person claimed that it was "the first time finance finally made sense to him."
Learning from regular public reviews helps the company quickly improve its teaching methodologies on financial education in DeFi, sometimes even to suit individual needs. The result has been that an effort to fill in gaps in knowledge on DeFi has turned into a reliable global community for people who want to learn how to responsibly trade in decentralized markets.
As the world economy undergoes a fast metamorphosis towards a digital avatar, the company has offered a template that shows how professional credibility, open education, and a disciplined approach to risk can all work together in an industry that is often based on guesswork. For founders Tan Gera and Salim Elhila, the success of Decentralized Masters is vindication that money and fairness can coexist.