AdiA

Product and analytics executive with over 15 years of experience managing and scaling multi-billion-dollar portfolios across leading financial institutions. I specialize in product strategy, advanced analytics, and marketing—spearheading initiatives that include designing new financial products, entering untapped segments, and re-engineering pricing, marketing, and decisioning infrastructure. These efforts have generated hundreds of millions in profit and billions in incremental sales for two Fortune 100 companies. I also bring extensive experience in governance and risk management, having led multiple enterprise-wide data transformation programs and high-severity regulatory examinations. Beyond my executive roles, I am recognized externally as a frequent entrepreneurship competition judge, reviewer for AI publications, invited adviser to over six global advisory boards, and guest faculty member at a leading university.