I’ve been making games for about 15 years, mostly in free-to-play mobile. Recently, I read about a trending game called Peak (which I haven’t played yet), and it sparked a conversation with friends. That chat made me reflect on the state of the industry, why certain kinds of games are breaking out, how audience expectations shift, and what feels different about hits today. Peak (which I haven’t played yet) These are my musings, not a full analysis, but a way to make sense of the patterns I’ve seen. 📱 The Early Days Mobile arrived much later than consoles and PCs. Back then, internet speeds and hardware were limited. Most games were single-player, with multiplayer existing only in small niches or basic modes. What mobile offered was accessibility. Always in your pocket. Quick to pick up. A perfect fit for short bursts of play. But because devices could not handle the fidelity of console or PC games, designers leaned on other ways to create stickiness: leaderboards, clans, and light PvP. These features made mobile feel social in a way that single-player console or PC titles did not at the time. Players could connect with others without committing to long sessions. This created a split: if you wanted long, immersive play, you turned to console or PC. If you wanted short, social bursts, you picked up your phone. This transition was visible in the rise of early mobile hits. Social Facebook games gave way to mobile titles like Clash of Clans, Words With Friends, and Game of War. All of them built engagement around quick sessions tied to social loops. Clash of Clans Words With Friends Game of War ⏩ As Platforms Evolved Technology caught up. Better devices and faster networks opened the door for more complex mobile games. Multiplayer was no longer a technical hurdle. Mobile games layered in richer features and higher fidelity. Meanwhile, something big happened on consoles and PCs. Fortnite and Roblox did not just entertain. They introduced a whole generation of young players to the idea that games are communities. Playing together, creating together, and being in the same virtual space became the default experience. Fortnite Roblox Mobile evolved in a different direction. To maximize engagement and monetization, games leaned heavily into single-player progression systems. Puzzle games and RPGs offered long, structured tracks that kept players engaged even if they were not playing with others. It was a way to extract value from highly committed players while still layering optional multiplayer where it made sense. So while console and PC shifted toward community play, mobile found ways to extend and monetize solo experiences. 🦠 The Pandemic Bump Then came the pandemic. People were stuck inside, with more time on their hands and a stronger desire to feel connected. Console and PC titles became social spaces, virtual playgrounds where friends could hang out. Among Us went viral precisely because it delivered that feeling in the simplest possible way. Among Us At the same time, the Roblox generation was maturing. Kids who started by building worlds in Roblox moved on to Fortnite. Players who spent their early years learning that gaming means community now carried those expectations into everything they played. For older players like me, console and PC were traditionally solo spaces. For younger players, those platforms were where you met people. That generational divide changed how games were received, and what felt normal in terms of design. ⚔️ The Attention Contest Meanwhile, mobile was facing a different kind of threat. The rise of TikTok and short-form content rewired how people used their phones. Suddenly, mobile games were not just competing with other games. They were competing with the entire attention economy. This did not necessarily push games toward deeper design. Instead, it pushed them toward variety. Players might not want to sink into one game for hours on mobile, but they were happy to jump back in for “just one more run” or “just one more puzzle” if the hook was strong enough. I shared earlier why this shift is reshaping how mobile games are designed. You can read more of those thoughts here.: So while console and PC needed to double down on social depth, mobile needed to double down on session hooks. The goal was to pull players back before they swiped over to their next piece of content. 🎯 The Impact The result is a split in the hit formula. Mobile games: They need to serve two extremes, snackable sessions for casual engagement and deeper single-player loops for long-term monetization. They are fighting TikTok as much as other games, so repeatability and variety matter.Console and PC games: They are expected to be inherently social. A generation raised on Fortnite and Roblox expects community, cooperation, and play-as-a-hangout as the baseline.Players themselves: Younger audiences bring social-first expectations to every platform. Older audiences still lean toward variety and progression on mobile.Design challenge: Mobile is about competing for fragmented attention. Console and PC are about deepening community play. Mobile games: They need to serve two extremes, snackable sessions for casual engagement and deeper single-player loops for long-term monetization. They are fighting TikTok as much as other games, so repeatability and variety matter. Mobile games Console and PC games: They are expected to be inherently social. A generation raised on Fortnite and Roblox expects community, cooperation, and play-as-a-hangout as the baseline. Console and PC games Players themselves: Younger audiences bring social-first expectations to every platform. Older audiences still lean toward variety and progression on mobile. Players themselves Design challenge: Mobile is about competing for fragmented attention. Console and PC are about deepening community play. Design challenge 📜 TL;DR Early mobile = snacky, light social loops. Console/PC = mostly single-player.Better tech expanded both: mobile added fidelity plus solo progression, while console/PC went social through Fortnite and Roblox.Pandemic along with new breakout hits like Among Us cemented the playground model for younger players.Mobile faces a new rival in TikTok. Mobile games need to fight for attention with variety and hooks.Today’s hit formula: mobile = single-player depth plus quick repeatable hooks, console/PC = community-driven social play. Early mobile = snacky, light social loops. Console/PC = mostly single-player. Better tech expanded both: mobile added fidelity plus solo progression, while console/PC went social through Fortnite and Roblox. Fortnite Roblox Pandemic along with new breakout hits like Among Us cemented the playground model for younger players. Among Us Mobile faces a new rival in TikTok. Mobile games need to fight for attention with variety and hooks. Today’s hit formula: mobile = single-player depth plus quick repeatable hooks, console/PC = community-driven social play. These are just my observations of the high-level patterns, not hard rules. A great mechanic can succeed anywhere. The key is understanding how player expectations shift with platform, age, and context. That lens helps you read current trends and spot the right approach to creating something new. What do you think? Does this feel relatable or make sense to you? Drop your thoughts in the comments, or reach out if you have any other questions or ideas you’d like to share.

This story contains AI-generated text. The author has used AI either for research, to generate outlines, or write the text itself. 

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Why Hits Feel Different Now: Mobile Chases TikTok, Console Chases Community

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