Nvidia has become successful. So successful, in fact, that it does not care about alienating an entire demographic that was core to its success. This was underscored at the recent Computex event in Taiwan where the CEOs of three most prominent silicon companies (Nvidia's included) took to the stage to discuss new products and their future road map. And if you're a gamer, boy, was it depressing. Nvidia CEO Jensen Huang's two-hour long presentation was only artificial intelligence focused, to the point that it got boring and irked many who were hoping to learn more about the company's gaming-focused hardware. As TechRadar's John Loeffler put it, Huang dismissed the very same GeForce graphic cards that put the company on the map all those decades ago. This was corroborated by Hardware Unboxed's Steve Walton, who described the keynote address' overall vibe as one where Nvidia wanted to distance itself from the "silliness of gaming" and be taken seriously as a data-center type company instead. So why the shift? Nvidia's most recent quarterly results showed that the data center segment, which sells the hardware powering the world's generative AI tools, made roughly nine times more money than the gaming division ($22.6 billion vs. $2.6 billion). In fact, the data center segment contributed 86% towards the company's record revenue ($26.04 billion) this past quarter, compared to a measly 10% by the gaming segment. So Huang's just doubling down on what's working for the business. What's quite bothersome is that because Nvidia is the market leader,  Intel and AMD have no choice but to follow the trends set by Team Green — so of course, both companies also spent a considerable amount of time talking about their plans for profiting off of that sweet, sweet AI pie. But not without whetting the appetites of eager gamers with some product announcements. Despite holding next to no market share in the GPU market, Intel isn't giving up on the hardware that powers video games and AI workloads. After weeks of leaks and speculation, the company finally gave its first glimpse of the architecture that would power its next generation of graphic cards. Codenamed Battlemage, the upcoming graphic cards are designed to be more efficient than the earlier Alchemist variants, which, "if realized, [..] would rectify a major usability shortcoming of Alchemist," GamersNexus wrote in a blog post. For those that did not follow Intel's attempts at creating discrete GPUs, the Alchemist cards were plagued with driver issues that made them a hard sell for reviewers. The only reason the likes of Linus Tech Tips recommended the card was to encourage competition in the space. The Alchemist cards fare much better today than when they launched — thanks to driver-side improvements from Intel — but are still a hard sell. Which brings us to AMD. Team Red is the underdog in both the GPU and CPU markets, losing out to Nvidia on graphic cards, and Intel on central processors (though that seems to be changing). Competing on both fronts is obviously not easy (or cheap!), but the company has seen a massive turn around under the leadership of Lisa Su — going from holding 1.4% of the CPU market share in 2017 to a respectable 23.6% at the end of 2022. The company also holds 12% of the GPU market, which might not sound like a lot, but does offer a bit of competition to Nvidia which dominates the market. So, what is Team Red doing to be more of a contender in the market? For starters, the company announced its next line of processors at Computex. The AMD Ryzen 9000-series chips are supposedly going to be 15% faster than their predecessors, but we'll have to wait for the reviews to roll in to know for sure (15% doesn't really sound like a lot, if I'm being honest). Not a lot on GPUs though; the company's 7-series cards were pretty 'meh', and with Nvidia not actually offering any details on the 50-series cards, AMD probably didn't feel the need to share any details on what to expect next. Apart from these three companies, there was a lot of chatter about Qualcomm, the maker of Snapdragon chips that power mobile devices. Apparently, the company expects its processors to power roughly 50% of Windows PC devices within the next five years. That's a bold claim, but has a lot to do with a recent Microsoft announcement about a new class of Windows computers designed just for AI: Copilot+ PCs. Those PCs will be powered using Qualcomm's Snapdragon X processors, which is supposedly designed to handle AI workflows, and is thus better at it. Anyway, that was your Computex recap. Nvidia ranked #1 on HackerNoon's Tech Company Rankings this week. Sponsored Content Meet the device ushering in a new era of hearing clarity Discover unparalleled speech clarity with this advanced, state-of-the-art hearing aid. With crystal-clear sound delivered to your ears and a sleek, discreet design powered by German technology, you can now enjoy clear speech with minimum background distractions, even in the noisiest environments. Take comfort in our commitment to your hearing and try our 45-day no-risk trial today. Start your no-risk trial today In Other News.. 📰 Bitcoin Mining Stocks Soar Amid Takeover Frenzy — via CoinDesk
Apple needs to focus on making AI useful, not flashy — via TechCrunch
Nvidia’s CEO is given the rockstar treatment in AI-powerhouse Taiwan — via CNN
Microsoft unveils all-digital Xbox consoles, 'Doom' title at Games Showcase — via Reuters
Retailers can't keep scammers away from their favorite payment form: gift cards — via Axios
Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label — via CNBC And that's a wrap! Don't forget to share this newsletter with your family and friends! See y'all next week. PEACE! ☮️ — Sheharyar Khan, Editor, Business Tech @ HackerNoon *All rankings are current as of Monday. To see how the rankings have changed, please visit HackerNoon's Tech Company Rankings page.*Tech, What the Heck!? is a once-weekly newsletter written by HackerNoon editors that combine HackerNoon's proprietary data with news-worthy tech stories from around the internet. Humorous and insightful, the newsletter recaps trending events that are shaping the world of tech. Subscribe here.* Nvidia has become successful. So successful, in fact, that it does not care about alienating an entire demographic that was core to its success. Nvidia Nvidia care care This was underscored at the recent Computex event in Taiwan where the CEOs of three most prominent silicon companies (Nvidia's included) took to the stage to discuss new products and their future road map. And if you're a gamer, boy, was it depressing. Nvidia CEO Jensen Huang's two-hour long presentation was only artificial intelligence focused, to the point that it got boring and irked many who were hoping to learn more about the company's gaming-focused hardware . two-hour long presentation two-hour long presentation only got boring got boring irked many irked many gaming-focused hardware gaming-focused hardware As TechRadar's John Loeffler put it , Huang dismissed the very same GeForce graphic cards that put the company on the map all those decades ago. This was corroborated by Hardware Unboxed's Steve Walton, who described the keynote address' overall vibe as one where Nvidia wanted to distance itself from the "silliness of gaming" and be taken seriously as a data-center type company instead. put it put it described described So why the shift? Nvidia's most recent quarterly results showed that the data center segment, which sells the hardware powering the world's generative AI tools, made roughly nine times more money than the gaming division ($22.6 billion vs. $2.6 billion). quarterly results quarterly results In fact, the data center segment contributed 86% towards the company's record revenue ($26.04 billion) this past quarter, compared to a measly 10% by the gaming segment. So Huang's just doubling down on what's working for the business. What's quite bothersome is that because Nvidia is the market leader, Intel and AMD have no choice but to follow the trends set by Team Green — so of course, both companies also spent a considerable amount of time talking about their plans for profiting off of that sweet, sweet AI pie. But not without whetting the appetites of eager gamers with some product announcements. Intel Intel AMD AMD Despite holding next to no market share in the GPU market, Intel isn't giving up on the hardware that powers video games and AI workloads. After weeks of leaks and speculation , the company finally gave its first glimpse of the architecture that would power its next generation of graphic cards. no market share no market share leaks leaks speculation speculation first glimpse first glimpse Codenamed Battlemage, the upcoming graphic cards are designed to be more efficient than the earlier Alchemist variants, which, "if realized, [..] would rectify a major usability shortcoming of Alchemist," GamersNexus wrote in a blog post. For those that did not follow Intel's attempts at creating discrete GPUs, the Alchemist cards were plagued with driver issues that made them a hard sell for reviewers. The only reason the likes of Linus Tech Tips recommended the card was to encourage competition in the space. recommended recommended The Alchemist cards fare much better today than when they launched — thanks to driver-side improvements from Intel — but are still a hard sell . driver-side improvements driver-side improvements hard sell hard sell Which brings us to AMD. Team Red is the underdog in both the GPU and CPU markets, losing out to Nvidia on graphic cards, and Intel on central processors (though that seems to be changing ). changing changing Competing on both fronts is obviously not easy (or cheap!), but the company has seen a massive turn around under the leadership of Lisa Su — going from holding 1.4% of the CPU market share in 2017 to a respectable 23.6% at the end of 2022. The company also holds 12% of the GPU market, which might not sound like a lot, but does offer a bit of competition to Nvidia which dominates the market. respectable respectable So, what is Team Red doing to be more of a contender in the market? For starters, the company announced its next line of processors at Computex. The AMD Ryzen 9000-series chips are supposedly going to be 15% faster than their predecessors, but we'll have to wait for the reviews to roll in to know for sure (15% doesn't really sound like a lot, if I'm being honest). 15% faster 15% faster Not a lot on GPUs though; the company's 7-series cards were pretty 'meh', and with Nvidia not actually offering any details on the 50-series cards, AMD probably didn't feel the need to share any details on what to expect next. Apart from these three companies, there was a lot of chatter about Qualcomm, the maker of Snapdragon chips that power mobile devices. Apparently, the company expects its processors to power roughly 50% of Windows PC devices within the next five years. lot of chatter lot of chatter roughly 50% roughly 50% That's a bold claim, but has a lot to do with a recent Microsoft announcement about a new class of Windows computers designed just for AI: Copilot+ PCs. Microsoft Microsoft announcement announcement just Those PCs will be powered using Qualcomm's Snapdragon X processors, which is supposedly designed to handle AI workflows, and is thus better at it. Anyway, that was your Computex recap. Nvidia ranked #1 on HackerNoon's Tech Company Rankings this week. Tech Company Rankings Tech Company Rankings Sponsored Content Sponsored Content Sponsored Content Meet the device ushering in a new era of hearing clarity Meet the device ushering in a new era of hearing clarity Discover unparalleled speech clarity with this advanced, state-of-the-art hearing aid. With crystal-clear sound delivered to your ears and a sleek, discreet design powered by German technology, you can now enjoy clear speech with minimum background distractions, even in the noisiest environments. Take comfort in our commitment to your hearing and try our 45-day no-risk trial today. Start your no-risk trial today Start your no-risk trial today In Other News.. 📰 In Other News.. 📰 Bitcoin Mining Stocks Soar Amid Takeover Frenzy — via CoinDesk Apple needs to focus on making AI useful, not flashy — via TechCrunch Nvidia’s CEO is given the rockstar treatment in AI-powerhouse Taiwan — via CNN Microsoft unveils all-digital Xbox consoles, 'Doom' title at Games Showcase — via Reuters Retailers can't keep scammers away from their favorite payment form: gift cards — via Axios Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label — via CNBC Bitcoin Mining Stocks Soar Amid Takeover Frenzy — via CoinDesk CoinDesk CoinDesk Apple needs to focus on making AI useful, not flashy — via TechCrunch TechCrunch TechCrunch Nvidia’s CEO is given the rockstar treatment in AI-powerhouse Taiwan — via CNN CNN CNN Microsoft unveils all-digital Xbox consoles, 'Doom' title at Games Showcase — via Reuters Reuters Reuters Retailers can't keep scammers away from their favorite payment form: gift cards — via Axios Axios Axios Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label — via CNBC CNBC CNBC And that's a wrap! Don't forget to share this newsletter with your family and friends! See y'all next week. PEACE! ☮️ — Sheharyar Khan , Editor, Business Tech @ HackerNoon Sheharyar Khan Sheharyar Khan *All rankings are current as of Monday. To see how the rankings have changed, please visit HackerNoon's Tech Company Rankings page.*Tech, What the Heck!? is a once-weekly newsletter written by HackerNoon editors that combine HackerNoon's proprietary data with news-worthy tech stories from around the internet. Humorous and insightful, the newsletter recaps trending events that are shaping the world of tech. Subscribe here. * *All rankings are current as of Monday. To see how the rankings have changed, please visit HackerNoon's Tech Company Rankings page. *Tech, What the Heck!? is a once-weekly newsletter written by HackerNoon editors that combine HackerNoon's proprietary data with news-worthy tech stories from around the internet. Humorous and insightful, the newsletter recaps trending events that are shaping the world of tech. Subscribe here . *All rankings are current as of Monday. To see how the rankings have changed, please visit HackerNoon's Tech Company Rankings page. Tech Company Rankings Tech Company Rankings here here

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