Hey Marketers, Marketers often ask us at HackerNoon: “Who reads HackerNoon?” The answer is simple but powerful: 4M+ highly engaged tech professionals every month. “Who reads HackerNoon?” Who reads HackerNoon? 4M+ highly engaged tech professionals every month. Engaging your audience effectively starts with understanding who they are and what they care about. The most successful campaigns: Know their audience deeply – Understanding drives interaction.
Segment and personalize – Tailored messaging creates relevance.
Measure engagement – Clicks, shares, and discussions guide optimization.
Provide actionable value – Content that solves real problems resonates.
Iterate and adapt – Continuous improvement ensures long-term impact. Know their audience deeply – Understanding drives interaction. Know their audience deeply – Understanding drives interaction. Segment and personalize – Tailored messaging creates relevance. Segment and personalize – Tailored messaging creates relevance. Measure engagement – Clicks, shares, and discussions guide optimization. Measure engagement – Clicks, shares, and discussions guide optimization. Provide actionable value – Content that solves real problems resonates. Provide actionable value – Content that solves real problems resonates. Iterate and adapt – Continuous improvement ensures long-term impact. Iterate and adapt 👥 Who Reads HackerNoon 👥 Who Reads HackerNoon 4M+ Monthly Readers across the globe (U.S., Europe, Asia).
Tech Professionals at Every Level: software engineers, data scientists, startup founders, entrepreneurs, C-Suite executives, and tech enthusiasts.
Deep Engagement: readers don’t just consume — they interact, comment, and share, giving measurable impact to your campaigns. 4M+ Monthly Readers across the globe (U.S., Europe, Asia). 4M+ Monthly Readers Tech Professionals at Every Level: software engineers, data scientists, startup founders, entrepreneurs, C-Suite executives, and tech enthusiasts. Tech Professionals at Every Level: Deep Engagement: readers don’t just consume — they interact, comment, and share, giving measurable impact to your campaigns. Deep Engagement: Our readers are actively seeking insights on AI, blockchain, crypto, and emerging tech trends. That means your message reaches people who are primed to engage, making HackerNoon a more effective platform than many larger-but-less-targeted competitors. Plus, compared to other platforms, HackerNoon attracts readers who prefer detailed, technical content, such as step-by-step guides and deep dives into complex topics. Why HackerNoon is the Better Fit Why HackerNoon is the Better Fit We help you target your Ideal Customer Profile (ICP): Ideal Customer Profile (ICP): 26.6% founders, entrepreneurs, and C-Suite executives
22% software developers, designers, and product managers
16.7% VPs, seniors heads, leads and management roles
Plus, writers, marketing, and other roles 26.6% founders, entrepreneurs, and C-Suite executives 26.6% 22% software developers, designers, and product managers 22% 16.7% VPs, seniors heads, leads and management roles 16.7% Plus, writers, marketing, and other roles See the full audience breakdown here. See the full audience breakdown here. See the full audience breakdown here. See the full audience breakdown here. 🤝 Let’s Connect: Book a meeting to learn how AWS, Bosch, Brave, DataStax, Twilio, Algolia, Postman, and thousands of other tech companies partner with HackerNoon. 🤝 Let’s Connect: Book a meeting to learn how AWS, Bosch, Brave, DataStax, Twilio, Algolia, Postman, and thousands of other tech companies partner with HackerNoon. 🤝 Let’s Connect: Book a meeting Book a meeting How HackerNoon Campaigns Perform How HackerNoon Campaigns Perform In short: Increase customer touchpoints by 150% for greater visibility, retention, and conversions. Increase customer touchpoints by 150% With 8M+ monthly pageviews, 130K+ stories published, an average reading time of 3:02 minutes per user session, and 50K+ contributing writers, HackerNoon maintains the prestige of a quality tech publication while remaining free from clickbait and paywalls. Unlike other platforms, we’re free from clickbait and paywalls, and our ads are designed to be unobtrusive yet high-performing, yielding 5x higher CTR. free from clickbait and paywalls unobtrusive yet high-performing 5x higher CTR Ad Formats That Work Ad Formats That Work Billboard Ads: First point of contact — sticky yellow bar with your logo + CTA
Story Page Ads: Full-width banner above comments, filtering out non-serious impressions
Curation Page Ads: Positional tiled banners across thousands of related pages
Newsletters & Audio Ads: Banners + audio CTAs visible/audible only to your target audience Billboard Ads: First point of contact — sticky yellow bar with your logo + CTA Billboard Ads: Story Page Ads: Full-width banner above comments, filtering out non-serious impressions Story Page Ads: Curation Page Ads: Positional tiled banners across thousands of related pages Curation Page Ads: Newsletters & Audio Ads: Banners + audio CTAs visible/audible only to your target audience Newsletters & Audio Ads: Minimalistic & Non-Intrusive: no sidebars, popups, or autoplay videos. We protect the reading experience while delivering results. Minimalistic & Non-Intrusive: Expected Results Expected Results Here’s what you can expect when advertising with HackerNoon: Here’s what you can expect when advertising with HackerNoon: 48% increase in results QoQ
Hyper-targeted impressions that improve every quarter
Rising CTR with each campaign 48% increase in results QoQ 48% increase in results QoQ Hyper-targeted impressions that improve every quarter Hyper-targeted impressions Rising CTR with each campaign Rising CTR Step-Up Ads Performance: Step-Up Ads Performance: 0.15% CTR: Top-of-Page CTA + Logo
0.45% CTR: Curation Bleed Banner
0.56% CTR: Story Page Banner
1.2% CTR: Newsletter Banner + CTA
4.5% CTR: Audio CTA + Logo 0.15% CTR: Top-of-Page CTA + Logo 0.45% CTR: Curation Bleed Banner 0.56% CTR: Story Page Banner 1.2% CTR: Newsletter Banner + CTA 4.5% CTR: Audio CTA + Logo This is perfect for brands looking to generate quality Leads ASAP, helping you achieve 5x more clicks, target your industry specifically and gain millions of impressions monthly, leading to clicks that convert. Your brand will be showcased across newsletters, audio embeds, banners, logos, and tiles—a true all-in-one advertising solution at under $10 CPM!​ perfect for brands looking to generate quality Leads ASAP 5x more clicks target your industry gain millions of impressions monthly leading to clicks that convert under $10 CPM How it Works? How it Works? HackerNoon has curated 100.000+ technology tags a.ka. keyword pages to date
These tags are grouped into the relevant parent categories like AI, Web3, Programming, Startups, Cybersecurity, Finance, and more!
Every story organically gets at least eight relevant tech tags and a parent category
Sponsors buy multimodal placements on relevant categories with all the tags and stories.
These Ad placements include Banners, Logos, Newsletter ADs, and Audio ADs - what we call truly AIO (Activities, Interests, and Opinions)
Optimized for Brand Recall and Clickability (Get 3x clicks for the same impressions compared to elsewhere) HackerNoon has curated 100.000+ technology tags a.ka. keyword pages to date 100.000+ technology tags 100.000+ technology tags These tags are grouped into the relevant parent categories like AI, Web3, Programming, Startups, Cybersecurity, Finance, and more! parent categories parent categories AI AI Web3 Web3 Programming Programming Startups Startups Cybersecurity Cybersecurity Finance Finance Every story organically gets at least eight relevant tech tags and a parent category Sponsors buy multimodal placements on relevant categories with all the tags and stories. multimodal placements on relevant categories multimodal placements on relevant categories These Ad placements include Banners, Logos, Newsletter ADs, and Audio ADs - what we call truly AIO (Activities, Interests, and Opinions) Optimized for Brand Recall and Clickability (Get 3x clicks for the same impressions compared to elsewhere) Optimized for Brand Recall and Clickability Book a meeting with us to see how HackerNoon can deliver results that impress both your boss and your ICP. Book a meeting with us to see how HackerNoon can deliver results that impress both your boss and your ICP. Book a meeting with us to see how HackerNoon can deliver results that impress both your boss and your ICP. Book a meeting with us Book a meeting with us

This story contains new, firsthand information uncovered by the writer.

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DataStax

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The Lost Art of Web3 Marketing

From Keywords to Concepts: Optimizing for AI Understanding

Brand Growth ∝ Internet Reputation

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How AWS, Bosch & Brave Reach 4M+ Tech Pros on HackerNoon

How AWS, Bosch & Brave Reach 4M+ Tech Pros on HackerNoon

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