TL; DR Mfite ububiko bwo gufotora kandi nasomye ibicuruzwa birenga 50 nibitabo byubucuruzi muri 2024. Dore urutonde rwibyo nkunda. Mubusanzwe rero, nanga izi rusange rusange kuko twese Tuzi ko umwanditsi atigeze ayisoma KANDI / CYANGWA ntabwo ari umuyobozi wibicuruzwa. "nziza cyane" kurutonde rwibicuruzwa Izi ntonde zihora zumva rusange, nkaho ari ibitabo 10 byasabwe ariko muburyo butandukanye. Nibyiza, yego, nzagira bimwe mubitabo bimwe byo gucunga ibicuruzwa hano kuko, yego, mubyukuri nibyiza, ariko mfite n'ibitabo byiza nakwemeza ko utigeze ubitekereza. Uru ni urutonde rwatunganijwe kuva isomero ryanjye bwite rya Kindle, bityo, urahawe ikaze. Ibitabo byiza byo gucunga ibicuruzwa (2024) 2024 yabaye umwaka wa banneri yubuvanganzo bwo gucunga ibicuruzwa. Ibi bitabo, bishyushye kubinyamakuru (2023 cyangwa nyuma yaho), bikemura ibibazo bigenda bigaragara, bitanga uburyo bufatika, kandi bitera uburyo bushya bwo gutekereza. Waba urimo usubiramo uburyo bwawe bwo kuyobora cyangwa gupima ibicuruzwa, iyi mitwe izagufasha kurwego rwo hejuru. 1. Yahinduwe: Kwimukira kubicuruzwa bikora Model Itsinda ryibicuruzwa bya Silicon kwibiza byimbitse muguhindura ibicuruzwa-bishingiye kubikorwa. Dushingiye ku myaka y'uburambe mu nganda, abanditsi bapakurura ingamba n'ingorane zo gukoresha ubu buryo bwo guhindura umukino ( ). Guhindura Unyizere, nibyiza, kandi ibi biva kumuntu utemeranya rwose na filozofiya y'ibicuruzwa bya Marty Cagan Intambwe ifatika yo kuva mumitekerereze ishingiye kumushinga. Inkuru ziva mubigo byahinduye neza uburyo bwo gukora ibicuruzwa. Ibikoresho nuburyo bwo gushyira mubikorwa ibicuruzwa murwego. Shyigikira Marty Cagan Umva kuri Spotify 2 Na Itamar Gilad Iki gitabo nigitabo cyo gufata ibyemezo byibicuruzwa bitinyutse mugihe imigabane ari myinshi, ukoresheje ibimenyetso namakuru kugirango ugabanye ingaruka. Imikorere yo kugendana gushidikanya ufite ikizere. Ubushishozi bwo gukoresha ibitekerezo byabakiriya kugirango utere udushya. Ubushakashatsi bwibintu byagezweho neza-bicuruzwa bitangizwa. Shyigikira Iatmar Gilad 3. Elon Musk Bya Walter Isaacson Iyi mibereho ya Elon Musk yinjiye mubitekerezo byumwe mubatekereza ibicuruzwa bishya byigihe cyacu. Amahame ya mbere ya Musk muburyo bwo kubaka ibicuruzwa byerekanwe bitanga amasomo yimbitse kuri PM. Ubushishozi bwimbitse kuri filozofiya ya Musk yerekana ( ). ni gute ikuzimu usubiramo ibyuma? Amasomo yavuye muri Tesla, SpaceX, na Twitter kubijyanye no guhanga udushya. Inyuma-yinyuma yukuntu Musk atera amakipe kugera kubidashoboka. Umva kuri Spotify 4. Ibicuruzwa byacyuho Bya Dave Martin na Andrea Saez ikemura imitego itera ibicuruzwa gutakaza umurongo. Itanga inama zifatika kugirango ibicuruzwa byawe bigezweho kandi birushanwe. Ibicuruzwa Momentum Gap Ingamba zo guca icyuho hagati yingamba zicuruzwa no kuyishyira mu bikorwa. Ubuhanga bwo gukomeza imbaraga mubuzima bwibicuruzwa. Ibikorwa byo guhuza no guhindura imiterere yisoko. Umva kuri Spotify Shyigikira Dr. Andrea Saez 5. Ibikorwa byibicuruzwa: Uburyo ibigo byatsinze byubaka ibicuruzwa byiza kurwego Bya Melissa Perri Melissa Perri asobanura uruhare rukomeye rwibicuruzwa mugupima ibicuruzwa neza. Impanuro zifatika zo gushyiraho ibicuruzwa ops imikorere. Ibikoresho byo gutezimbere inzira, itumanaho, hamwe namakuru atemba. Ingero zifatika-ziva mubigo byateye imisumari ibicuruzwa ops. Umva Melissa Perri kuri Podcast ya Lenny Shyigikira Melissa Perri 6. Urugendo rw'Umuyobozi: Guhindura Ubuyobozi Bwawe Kugera Kubidasanzwe Bya Donna Lichaw Donna Lichaw ahuza kuvuga inkuru no guhindura ubuyobozi muri iki gitabo gikomeye kuri ba PM bifuza kuyobora hamwe n'ingaruka. Ubushishozi bwo gukoresha inkuru kugirango ushishikarize kandi uyobore amakipe. Uburyo bwo gutsinda ibibazo byubuyobozi no gutera impinduka. Imyitozo yo guteza imbere ubuyobozi bujyanye n'imbaraga zawe. Umva Donna Lichaw kuri Podcast ya Lenny Shyigikira Donna Lichaw 7. Ikinamico rya kure, ryihuta, na kure cyane: Nigute wagabanya Stress no gutera imbere bidasanzwe aho uyobora hose Bya Janice Fraser na Jason Fraser Iki gitabo gitanga inama zifatika kubayobozi bashaka kugera ku ntego zikomeye nta gucana intege. Imikorere yo gutera imbere gahoro gahoro. Uburyo bwo kugabanya imihangayiko no kongera ibitekerezo mumatsinda. Amasomo yo kubaka imbaraga no guhuza n'imihindagurikire y'ubuyobozi. Shyigikira Janice & Jason Fraser Umva Jason Fraser kubicuruzwa bya Kawa Podcast Ibitabo 10 byambere byo gucunga neza ibicuruzwa 1. Gucunga ibicuruzwa mubikorwa Bya Mat LeMay Iki ntabwo arigitabo gusa - ni nko kwicarana numuyobozi wibicuruzwa nta-BS wabaye mu mwobo. Wibagiwe ibice bidafatika; iki gitabo nubuhanga bwa PM bwo kubaho. “Kuvuga ngo 'ndahuze cyane' ni bwo buryo bwihuse bwo gutakaza icyizere ikipe yawe.” Huzuyemo inama-nyayo, nkuburyo bwo kuvugana ukoresheje "imiyoboro yinyuma" no kwirinda kunanirwa bidakenewe kubaho. Niba usomye igice kimwe gusa, kora kimwe kivuga ishami ryamategeko ryanga ibicuruzwa yakemuwe niminota 5. kubwimpamvu yoroshye yubucucu Shyigikira Matt LeMay Umva Matt LeMay kubicuruzwa bya Kawa Podcast Umva kuri Spotify 2. Gutekereza muri sisitemu Bya Donella H. Inzuri Iki gitabo gisubiza ubwonko bwawe. Numara kuyisoma, uzareka kubona ibicuruzwa (nisi) nkibitekerezo byihariye hanyuma utangire kubibona nkibice bya sisitemu ihuza. Ntabwo ari ibicuruzwa gusa; uzisanga utekereza uburyo imijyi ari inzuki zabantu gusa. Sisitemu yo gutekereza ni ishingiro ryo gukemura ibibazo-binini bya PM. Uzaba umuntu mumateraniro ashobora kuvuga ati: "Mubyukuri, iyi ni ibisubizo byisubiramo" kandi byumvikana . nkubwenge Shyigikira umurage wa nyakwigendera Donella Umva kuri Spotify 3. Sam Walton: Yakozwe muri Amerika Bya Sam Walton Ntabwo ari igitabo cya PM gakondo, ariko iyi mibereho yumuntu ni icyiciro rusange muri MVPs, kwitonda kwabakiriya, no gupima. Ingamba za mbere za Walmart zari - MVP mbere yuko MVPs iba nziza. "shyira hejuru, uyigurishe bihendutse" Ni igishushanyo mbonera cya PM bashaka kuringaniza scrappiness hamwe nicyerekezo. Niba hari igihe wumva uzimiye, ibuka Walmart yatangiriye mumujyi muto ugurisha hula. Umuryango wa Walton birashoboka ko udakeneye inkunga yawe, ariko urashobora . kumva igitabo cyamajwi kuri Spotify 4. Wired for Story Na Lisa Cron Akazi ka PM ni kuvuga inkuru - waba wemeza abafatanyabikorwa cyangwa gukora ingendo zabakiriya. Iki gitabo kirakwigisha uburyo bwo kwiba ubwonko bwabantu bwabaswe ninkuru. Abantu bazirengagiza itike yawe ya Jira, ariko uramutse uyiziritse mu nkuru, kubikora. bazihutira Irahindura uburyo utegura itumanaho ryawe, bigatuma utazibagirana. Tangira inama hamwe, “Ntuzigera wemera ibyo nasanze mu bwiherero…” hanyuma urebe abafatanyabikorwa . bitondera Shyigikira Lisa Cron Umva kuri Spotify 5. Kwambuka Umuyoboro Bya Geoffrey A. Moore Nubuyobozi bwawe bwo kuvana ibicuruzwa mumaboko yabatangiye kare no muburyo rusange. "Umuyoboro" mubyukuri icyiciro cyingimbi cyubuzima bwibicuruzwa. Ibicuruzwa byose bihura nicyuho cyo kurera, kandi iki gitabo kiguha ibikoresho byo kugikemura. Uzarangiza wumve impamvu mama wawe atigeze akuramo porogaramu yawe ( ). irasaze kuko ufite porogaramu umubyeyi wenyine yakunda Shyigikira Geoffrey A. Moore Umva kuri Spotify 6. Yahumekewe: Uburyo bwo gukora ibicuruzwa abakiriya bakunda Bya Marty Cagan - Bibiliya ya PM. Nanze iki gitekerezo cy'umutego w'igitabo, ariko ni ngombwa… Ndakeka yuko… Cagan ashyiraho ishingiro ryo guhanga ibicuruzwa n'ubuyobozi mu buryo budasobanutse. KUBONA Hagarika kohereza ibintu. Mubyukuri, soma igice kijyanye no kugerageza ibitekerezo mbere yo guta igihe. Ni ukujya gukinisha igitabo cyo kubaka ibicuruzwa bishingiye ku bakiriya ( ) muri théorie… Cagan izagutera kumva wicira urubanza kubintu byose bitemewe wigeze kohereza - kuko ugomba kuba mwisi nziza ya PM bigaragara. Shyigikira Marty Cagan (nanone) 7. Imbaraga: Abantu basanzwe, Ibicuruzwa bidasanzwe Bya Marty Cagan na Chris Jones - undi. Tekereza ibi nkurukurikirane , ariko kubayobozi. Nibijyanye no guha imbaraga amakipe yawe gukora imirimo ikomeye ( KUBONA rwa Inspired mubitekerezo…). Akazi kawe ntabwo ari ukubwira ikipe yawe icyo gukora - ni . ukubaza ibibazo bikwiye Amasomo y'ubuyobozi ahorana icyatsi, kandi iki gitabo kirakwigisha kuyobora nta micromanaging. Niba ikipe yawe "idafite imbaraga," urimo ukina whack-a-mole na morale yabo. Shyigikira Marty Cagan (Ndahiro ko aribwo bwa nyuma) 8. Bafatiriwe: Nigute Wubaka Ibicuruzwa Bitangiza Ingeso Na Nir Eyal Iki gitabo kirasesengura psychologiya inyuma yimpamvu tudashobora gushyira terefone hasi. Byuzuye kuri PM mumwanya wa B2C ( ). amanota ya bonus niba ushobora gukora porogaramu ya B2B yangiza “Imbarutso-ibikorwa-bihembo-ishoramari” ni yo mpamvu ahanini abantu bahuza TikTok. Gusobanukirwa imyitwarire y'abakoresha ntabwo bigenda biva muburyo. Koresha ubu bumenyi kubwibyiza, ntabwo ari bibi - keretse niba wubaka porogaramu "yishimye". Umva Nir Eyal kuri Podcast ya Lenny Shyigikira Nir Eyal Umva kuri Spotify 9. Ntuntume Ntekereza Bya Steve Krug Ubuyobozi bwa UX buhebuje, iki gitabo cyose kijyanye n'ubworoherane hamwe nigishushanyo mbonera cyabakoresha. Niba ibicuruzwa byawe bituma abakoresha batekereza, barangije gukanda kure. Ikoreshwa ni byose, kandi iki gitabo kirakwigisha uburyo bwo kuyitera imisumari. Buri Minisitiri w’intebe agomba gusoma ibi akibaza ati: "Ndimo gutuma abakoresha bakora cyane kuruta uko bakeneye?" Ba kandi Sensible ushyigikire Steve Krug 10. Zeru Kuri Umwe Bya Peter Thiel Igitabo gikangura ibitekerezo kiguhatira kubaka ibicuruzwa bidasanzwe, byimpinduramatwara. "Irushanwa ni iry'abatsinzwe" rishobora kuba inama zitavugwaho rumwe (kandi zingirakamaro) uzigera usoma. Bitera PMs intego yo hejuru no gutekereza cyane. Uzumva uhumekewe kandi gato nkaho uri muri Bond villain mugihe usoma ibi. Ihangane Peter, igitabo cyawe nicyiza ariko nta nkunga yawe, mugenzi. ARIKO - urashobora usoma intambwe 4 yintambwe yo kuba 😉 kunshyigikira umuyobozi wibicuruzwa 0-kuri-1 Ibitabo byiza byo gucunga ibicuruzwa (Reddit) Urutonde nkurwo ni amayeri ya SEO yanditswe nimyaka 22 wimenyereza umwuga wo kwamamaza mukigo cyamamaza ibicuruzwa bihenze cyane. Ntabwo ari ba PM, nta nubwo basomye kimwe muri ibyo bitabo. Niyo mpamvu, usibye urutonde rwanjye rwatunganijwe kuva mubitabo byanjye bwite bya Kindle, nzuzuza uru rutonde ntawundi uretse oracle ubwayo. Iyo bigeze kuri no-BS ibyifuzo, nihehe handi PM ishobora kureba usibye isoko ya interineti yonyine yukuri? Reddit! Ibi nibitabo byagiye bivugwaho byinshi - bishya, ubushishozi, kandi byuzuye ubwenge bukora kubibazo byumunsi. r / Ibicuruzwa Ubuyobozi 1 Bya Richard Banfield, Martin Eriksson, na Nate Walkingshaw Redditors yerekana iki gitabo kubwisi-nyayo ifata icyatuma abayobozi bakomeye bayobora ibicuruzwa. Nigice cyigitabo cyubuyobozi, igice "uburyo-bwo" bwo kuyobora imbaraga zitsinda. Tanga uruvange rw'inama zifatika n'ibiganiro hamwe na ba PM bakomeye kugirango baguhe icyerekezo cyuzuye. Yibanze rwo gucunga ibicuruzwa - uburyo bwo kubaka, gushishikarira, no kuyobora amakipe neza. kubantu kuruhande Niba urwana no kuringaniza ingamba no gushyira mu bikorwa, iki gitabo cyagufashe mu mugongo. Shyigikira Richard Banfield Umva kuri Spotify 2. Guhunga umutego wubaka: Uburyo bwo gucunga neza ibicuruzwa bitanga agaciro nyako Bya Melissa Perri Uyu abona Reddit urukundo rwo gukemura imwe mumitego minini ya PM: kwibanda kumiterere yo kohereza aho guha agaciro. Iragufasha kumenya niba ugumye muri "kubaka umutego" nuburyo bwo kuwuhunga hamwe ningamba zishingiye kubakiriya. Harimo uburyo bwo guhindura ibintu biranga kugana ibicuruzwa byukuri. Ntuzigera ureba inyuma yawe inyuma. (nanone) Umva Melissa Perri kuri Podcast ya Lenny (nanone) Shyigikira Melissa Perri 3. Gutangira Bya Eric Reis Niba ushaka ubuyobozi burambuye bwo gushyira mu bikorwa amahame yubusa, iki gitabo cyemewe na Reddit kubikorwa byacyo n'ingero zisobanutse. Gabanya inzira yo gusobanura, kugerageza, no gusubiramo MVP muburyo bworoshye gukurikiza. Bipakiye hamwe nimbonerahamwe, ibishushanyo, hamwe nibishusho byerekana. Bijejwe kugutera gukora itera no kugerageza. Umva Eric Reis muri kimwe mubice byiza bya Podcast ya Lenny 4. Ibicuruzwa byerekana ibicuruzwa byongeye gukorwa: Nigute washyiraho icyerekezo mugihe ushizemo ukutamenya neza Bya C. Todd Lombardo, Bruce McCarthy, Evan Ryan, na Michael Connors Igishushanyo mbonera gishobora kuba inshuti magara ya PM - cyangwa umwanzi mubi. Redditor ikunda iki gitabo kubigezweho, byoroshye gufata igishushanyo mbonera. Irakwigisha gukora igishushanyo mbonera gikorana, gihuza, kandi gifite akamaro. Harimo inama zo kumenyekanisha ibishushanyo mbonera ku bafatanyabikorwa nta guteza akaduruvayo. Kurokora ubuzima niba warigeze gutsimbarara usobanura impamvu "ntidushobora gusezeranya iyi ngingo kuwa kabiri utaha." Shyigikira Todd Lombardo Umva kuri Spotify 5. Gukora Umuyobozi: Icyo gukora mugihe abantu bose bakureba Bya Julie Zhuo Julie Zhuo umuyobozi wukuri kandi ufitanye isano no gutera intambwe mubuyobozi ni Reddit ikunzwe cyane cyane kubayobozi bashya. Byuzuye kuri ba PM bahinduka mubikorwa byubuyobozi cyangwa gucunga amakipe akorana. Huzuyemo inama zo gutanga ibitekerezo, gushyiraho intego zitsinda, no gukomeza kugira ubwenge nkumuyobozi. Uzarangiza iki gitabo wumva ko Julie yakubereye umujyanama igihe cyose. Shyigikira Julie Zhuo Umva kuri Spotify Kubibazo byo gucunga ibicuruzwa Umuvuduko wikibazo cyo gucunga ibicuruzwa urahagije kugirango umuntu wese abize icyuya - kubwamahirwe, ibitabo byiza birashobora kugutegurira kubijanjagura. Ntabwo ari tomes zuzuye gusa ( ). Buzuyemo ingero zifatika zo kugufasha guhagarara neza. Niba witegura kuruhare rwa PM winzozi, urutonde nintwaro yawe y'ibanga. * inkorora * Marty Cagan * inkorora * 1. Gukemura ikibazo cya PM Bya Gayle Laakmann McDowell na Jackie Bavaro Icyubahiro cyera kuri PM itegura ikiganiro, iki gitabo kimaze imyaka myinshi kandi gikomeje kwihagararaho. Hindura ibintu byose uhereye kubibazo byimyitwarire kugeza gukemura ibibazo bya tekiniki. Harimo uburyo bwo gutegura ibisubizo byerekana ibicuruzwa byawe hamwe ningamba. Bonus: Igice cyo gucamo PM uhereye kumateka gakondo ni zahabu. Shyigikira Gayle Laakmann McDowell 2. Kureka no gutsinda Bya Lewis C. Lin Iki gitabo kirenze ibyibanze, kwibira muri nitty-gritty yuburyo bwo gukemura ibibazo byabajijwe na PM bigoye cyane. Ibiranga ibisubizo byintangarugero nibisubizo kubibazo nka "Shushanya ibiranga LinkedIn." Itanga ubushishozi mubyo abaza ibibazo . bashaka Uzahava wumva umeze nkuwatangaje inkuru, witeguye guhindukira hamwe na anecdote yawe "mbwira igihe". Shyigikira Lewis Lin 3. Igitabo gikinisha Ibicuruzwa Bya Dan Olsen Nibyo, ntabwo birenze igitabo cyabajijwe, ariko ibyingenzi hano ni ingirakamaro cyane kubushakashatsi bwibibazo nibibazo byingamba. Iragufasha kuvuga uburyo bwawe bwo gusobanura MVP no gukemura ingingo zibabaza abakiriya. Nibyiza byo kwerekana imitekerereze yawe itunganijwe mugihe imyitozo yera. Impanuro: Witoze gusobanura imiterere yigitabo nkaho ugaragariza abafatanyabikorwa - ni ikiganiro cya zahabu. Umva Dan Olsen kubicuruzwa Podcast Umva kuri Spotify 4. Tekereza nkumuhanga wa roketi Bya Ozan Varol Ntabwo ari igitabo cya PM gakondo, ahubwo ni ibikoresho byica byerekana ibibazo byo guhanga no gukemura ibibazo. Huzuyemo ingamba zidasanzwe zo kwegera ibibazo binini, bidasobanutse. Iragufasha kumurika muri hypothetical interview scenarios cyangwa ibibazo byibicuruzwa "ukwezi". Uzamenya uburyo bwo kunyuza Elon y'imbere (utabayeho, urabizi, Musky). na Umva Ozan Varol kuri Yorodani Harbinger Show Shyigikira Ozan Varol Umva kuri Spotify 5. Kubaza Abakoresha Bya Steve Portigal Guhagarara ku nshingano zishimangira kuvumbura abakiriya cyangwa ubushakashatsi bwabakoresha, iki gitabo gikarishye ubushobozi bwawe bwo kuganira kubushishozi bwabakiriya mubazwa (nyizera, ibibazo byubushakashatsi bwa UX, kandi udafite iki gitabo - uvuze ubunararibonye). bazakubaza uzabatsindwa Ikwereke uburyo bwo gushiraho ibibazo no guhuza ibitekerezo byabakoresha. Iragufasha guhindura amakuru ya anecdotal mubushishozi bukora-ubuhanga abaza ibibazo PM bakunda. Niba akanama kabajije, “Nigute ushobora kwegera gusobanukirwa ibyo umukiriya akeneye?” Iki gitabo gifite igisubizo cyawe. Umva Steve Portigal kuri Igishushanyo Cyiza Podcast Shyigikira Steve Portigal Umva kuri Spotify Ibitabo byiza byo gucunga ibicuruzwa kubatangiye Guhera mubuyobozi bwibicuruzwa SUCKS-jargon nshya, uburyo butabarika, no kwibaza impamvu uruhare rwose rwo gucunga ibicuruzwa rutandukanye cyane, nyamara ntamuntu waguteguriye kimwe murimwe. Ibi bitabo byacishije mu majwi Umuyobozi mukuru-Mode umuyobozi wijwi kandi biha abitangira umusingi bakeneye gutera imbere. 1. Igitabo cyibicuruzwa: Nigute ushobora kuba umuyobozi mukuru wibicuruzwa Bya Josh Anon na Carlos González de Villaumbrosia Iki gitabo ni amasomo yuzuye yo guhanuka kubashaka kuba PM. Byanditswe nabanyamwuga babiri bamenyereye, bikubiyemo ibintu byose uhereye kumurongo wambere wa PM kugeza kugendana ibibazo bya buri munsi byakazi. Harimo inama zifatika zo kubaza PM ibibazo no guhinduka muruhare. Bipakiye hamwe nuburyo bufatika bwo gufata ingamba, gukora, no gutondeka. Byanditswe muburyo bworoshye, bikora neza kubatangiye guhera. Usibye gucunga ibicuruzwa, numufotozi udasanzwe wibinyabuzima. Josh Anon 2. Umuyobozi wibicuruzwa bikomeye Bya Ken Sandy Iki gitabo cyibanze ku buhanga bworoshye nimbaraga za organisation buri PM akeneye kumenya. Ntabwo ari ukubaka ibicuruzwa gusa - ahubwo ni ukubaka ikizere ningirakamaro. Tanga ibikoresho nubuhanga bwo kuyobora umubano wabafatanyabikorwa no guhuza ibinyabiziga. Impanuro zidasanzwe zo gutera imbere mubidukikije bitandukanye, kuva batangiye kugeza imishinga minini. Ugomba gusoma-umuntu wese ushaka gutezimbere ubuyobozi nubuhanga bwo gutumanaho nka PM watangiye. Shyigikira Ken Sandy Umva kuri Spotify 3. Pivot kumuyobozi wibicuruzwa Na Irving Malcom Byashizweho byumwihariko kubahindura umwuga, iki gitabo nintambwe ku ntambwe iganisha ku gucunga ibicuruzwa. Gupfukirana ibintu byose uhereye kuri PM shingiro kugeza gushiraho portfolio ihagaze. Harimo inama zo gutegura ikiganiro hamwe nibibazo byimyitozo bijyanye ninshingano zo kwinjira. Umutungo ukomeye niba urimo utera umwuga utandukanye kandi ukeneye ubufasha kugendana na shift. Shyigikira Irving Malcom Ibitabo by'Ubuyobozi Kuri ba PM PM binjira mu nshingano z'ubuyobozi, ibi bitabo bitanga ubushishozi bukomeye mu gushishikariza amakipe, guteza imbere ubufatanye, no gutwara umusaruro ushimishije. Waba uyobora itsinda ryibicuruzwa cyangwa itsinda ryambukiranya imikorere, ibi bisomwa bizaguha ibikoresho byo gutera imbaraga no kuba indashyikirwa. 1. Abagwiza: Uburyo abayobozi beza batuma abantu bose barusha ubwenge Bya Liz Wiseman Iki gitabo kigaragaza imbaraga zo guhindura abayobozi bongerera impano abari hafi yabo. Asobanura uburyo bwo kumenya imyitwarire igwiza cyangwa igabanya ubushobozi bwikipe. Harimo ingamba zifatika zo kuba Multiplier, kuva kubaza ibibazo byiza kugeza imbaraga zo gufata ibyemezo. Uzongera gutekereza ku buyobozi bwawe kandi wige gukingura ubushobozi bwuzuye bwikipe yawe. Umva Liz Wiseman gutinyuka kuyobora hamwe na Berné Brown Podcast Umva kuri Spotify 2. Gutwara: Ukuri Gutangaje Kubidutera imbaraga Bya Daniel H. Pink Umutuku wiga siyanse yo gushishikara, gutesha agaciro imigani yerekeye karoti n'inkoni zishyigikira ubwigenge, ubuhanga, n'intego. Tanga inama zifatika zo gushiraho ibidukikije aho amakipe yumva ashishikaye. Muganira ku kamaro ko guhuza umurimo n'indangagaciro n'intego. Byuzuye kuri PM bagerageza gushishikariza amakipe arenze ibipimo byoroheje nkigihe ntarengwa na KPI. Shyigikira Daniel H. Pink Umva kuri Spotify 3. Amategeko agenga umuco Bya Daniel Coyle Iki gitabo gihishura amabanga yo kubaka amakipe akomeye, akora cyane binyuze mumihuza numuco. Koresha ingero zamakipe nka Pixar na Navy SEALs kugirango werekane uburyo ibyingenzi bigenda neza. Itanga intambwe zifatika zo guteza imbere ikizere, intege nke, nubufatanye. Nibyiza kuri ba PM bashaka kubaka umuco wikipe hamwe. Shyigikira Daniel Coyle Umva kuri Spotify 4. Gutekereza ku bicuruzwa bikabije: Imitekerereze mishya yo guhanga udushya Bya Radhika Dutt Iki gitabo kirahamagarira abayobozi kuva mu kwiruka ku ntsinzi y'igihe gito no kwibanda ku kubaka ibicuruzwa biterwa n'icyerekezo. Itangiza intambwe-ku-ntambwe yo gukora igicuruzwa gikomeye cyerekezo. Yigisha abayobozi gufata ibyemezo bikomeye byo gushyira imbere no kwirinda ibintu byinshi. Nibyiza kuri ba PM bagamije kuyobora amakipe yabo asobanutse kandi afite intego ndende. Umva Radhika Dutt kuri Diary ya CLO Podcast Shyigikira Radhika Dutt 5. Kuba nyirubwite bukabije: Uburyo US Navy SEALS Ziyobora kandi zigatsinda Na Jocko Willink na Leif Babin Iki gitabo cyanditswe nabahoze ari Navy SEALs, iki gitabo gikoresha amahame yubuyobozi bwa gisirikare mubucuruzi. Shimangira gufata inshingano kuri buri kintu cyose cyatsinze ikipe yawe. Asobanura uburyo bwo guhuza ibyihutirwa byihutirwa no gukomeza indero mukibazo. Ugomba-gusoma kuri PMs igendana imishinga myinshi-hamwe ningaruka zitsinda ryikipe. Umva Jocko Willink kuri Huberman Lab Podcast Umva kuri Spotify Umurongo w'urufatiro Gucunga ibicuruzwa ntabwo ari gufata mu mutwe ibice, gusoma blog-kwishima, cyangwa kwitwaza ko byose wabimenye. Nukuzamura amaboko, ukakira akajagari, kandi wenda ukarira gato muri kawa yawe ya mugitondo mbere yuko ugera kukazi (Twese twahabaye). Uru rutonde? Ntabwo ari SEO yatewe n'ubusa. Ibi bitabo biri hano kugirango bigufashe rwose - waba ugerageza guhagarika micromanage yikipe yawe kwibagirwa ( ), guhunga "kubaka umutego" uteye ubwoba (umugambi wo kugoreka: ), cyangwa umenye gusa impamvu Karen kuva mubishushanyo aracyanga igifu cyawe ( ). Multipliers Radical Products Thinking ifite byinshi ivuga kubyerekeye guhunga "kubaka imitego" nayo Kode yumuco Dore umugeri: nta gitabo kigiye kuroga kukugira umuyobozi mwiza wibicuruzwa. Ariko ibi bizaguha ibikoresho-byukuri, bifatika-byo guca muri BS, gukemura ibibazo nyirizina, ndetse wenda no kuyobora ikipe yawe utiriwe usa nabakunzi bose. Noneho hitamo igitabo, ubone gusoma, hanyuma utangire kubaka ikintu kidakoma. Niba kandi bikomeje kunwa, urakoze - uri umuyobozi wibicuruzwa ubu. K bye.
